Showing 1 - 9 results of 9 for search '賴孟寬', query time: 0.04s Refine Results
  1. 1
    品牌知名度、參考價格來源、產品特徵與產品知識對消費者購買意願及產品品牌評估的影響
    by 徐怡盈
    Published 2000
    Other Authors: “...賴孟寬...”
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  2. 2
    產品廣告訊息形式與產品涉入對記憶重建之有效性研究
    by Yung-Chih Cheng, 鄭勇志
    Published 2000
    Other Authors: “...賴孟寬...”
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  3. 3
    裝飾人物性別、受試者性別與產品的性別定位對於性訴求廣告效果之影響
    by 林泓達
    Published 2000
    Other Authors: “...賴孟寬...”
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  4. 4
    應用模糊理論探討組合產品購買意願之研究--以網際網路服務提供者(ISP)為例
    by 管建明
    Published 2000
    Other Authors: “...賴孟寬...”
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  5. 5
    計劃行為理論之應用－以電子折價券為例
    by 徐慧婷
    Published 2001
    Other Authors: “...賴孟寬　...”
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  6. 6
    探討廠商行銷活動對品牌權益之影響─以數位相機為例
    by 陳玟伶
    Published 2001
    Other Authors: “...賴 孟 寬...”
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  7. 7
    銀髮族其家庭社會角色對創新科技使用決策之影響
    by 黃建中
    Published 2001
    Other Authors: “...賴孟寬...”
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  8. 8
    消費者購屋行為之探討-品牌權益,品牌態度與購屋評估準則對購屋意圖之影響
    by 翁志賢
    Published 2001
    Other Authors: “...賴孟寬...”
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  9. 9
    The Effect of Customer Testimonial on Consumers’ Attitude －The Case of Beauty Product
    by Wen-Chi Wen溫文奇, 溫文奇
    Published 2010
    Other Authors: “...Meng-Kuan Lai 賴孟寬...”
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