How Does Music-Message Congruency in Online Video Advertisements Enhance Consumers’ Behavior Intentions? A Serial Multiple Mediator Model

by Yongzhong Yang, Ruo Yang, Xiaoting Song, Yunyan Tang
Published 2021-01-01

Exploring the Relationship Between Visual Aesthetics and Social Commerce Through Visual Information Adoption Unimodel

by Yongzhong Yang, Yunyan Tang, Yu Zhang, Ruo Yang
Published 2021-09-01