MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS

by Alexandra PERJU-MITRAN, Costel I. NEGRICEA, Tudor EDU
Published 2014-12-01

Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania an...

by Tudor EDU, Iliuta Costel NEGRICEA, Norbert HAYDAM, Emanuela AVRAM
Published 2019-06-01

Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania

by Norbert Haydam, Theodor Purcarea, Tudor Edu, Iliuta Costel Negricea
Published 2017-05-01

What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities

by Alexandrina Maria Pauceanu, Onise Alpenidze, Tudor Edu, Rodica Milena Zaharia
Published 2018-12-01

Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence fr...

by Rodney Duffett, Dana-Mihaela Petroșanu, Iliuta-Costel Negricea, Tudor Edu
Published 2019-01-01

A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa

by Rodney Duffett, Tudor Edu, Norbert Haydam, Iliuta-Costel Negricea, Rodica Zaharia
Published 2018-10-01

How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools

by Florentin Popescu, Tudor Edu, Iliuţă Costel Negricea, Răzvan Zaharia, Rodica Milena Zaharia
Published 2020-05-01