Employees Brand Citizenship Behaviour: Front-Liner Versus Backstage Employees’ Perspective

by Hasnizam Shaari, Salniza Md Salleh, Zolkafli Hussin
Published 2015-05-01

The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian

by Hashed Ahmed Mabkhot, Salniza MD Salleh, Hasnizam Shaari
Published 2016-05-01

The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia

by Hashed Ahmad Mabkhot, Salniza Md. Salleh, Hasnizam Shaari
Published 2016-01-01

Brand Equity and Brand Loyalty: New Perspective

by Abd M. Alkhawaldeh, Salniza Md. Salleh, Fairol Bin Halim
Published 2016-09-01

The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands

by Chuan Huat Ong, Salniza Md. Salleh, Rushami Zien Yusoff
Published 2016-02-01

Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM

by Kashif Farhat, Sany Sanuri Mohd Mokhtar, Salniza Md. Salleh
Published 2020-01-01