Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes

by Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun, Alharthi Rami Hashem E, Aida Azlina Mansor, Javed Ali, Alhamzah F. Abbas
Published 2021-06-01