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Javier Sese, F.
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Javier Sese, F.
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Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits
by
Javier
Sese
,
F
.
,
Minguez, A.
Published 2022
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Related Subjects
Consent to direct marketing
Long-term relationship orientation
Member
Occasional donor
Past donation behavior
Relationship marketing
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