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Fossen, B.L
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Fossen, B.L
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Measuring the impact of product placement with brand-related social media conversations and website traffic
by
Fossen
,
B.L
,
Schweidel, D.A
Published 2019
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2
Social TV, advertising, and sales: Are social shows good for advertisers?
by
Fossen
,
B.L
,
Schweidel, D.A
Published 2019
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Related Subjects
Social media
Advertising
Brand strategy
Branded entertainment
Online word-of-mouth
Product placement
Social TV
Television
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