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Ellen Roemer
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Ellen Roemer
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1
What is love? Exploring the meaning of brand love and its role in determining brand loyalty
by
Chantal Mahlke
,
Sarah Lahmeyer
,
Ellen
Roemer
Published 2020-12-01
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Article
2
Are They All Equal? Uncovering Adopter Groups of Battery Electric Vehicles
by
Lukas Burs
,
Ellen
Roemer
,
Stefan Worm
,
Andrea Masini
Published 2020-04-01
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