Competitive differentiation through brand extensions in the era of hyper competition

by Claudiu-Catalin Munteanu
Published 2015-03-01

The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business

by Claudiu-Cătălin Munteanu, Dorian-Laurenţiu Florea, Andreea Pagalea
Published 2014-02-01

THE IMPLEMENTATION OF CORPORATE GOVERNANCE INTO BRAND MANAGEMENT

by Claudia- Cristina PLOSCARU, Claudiu-Cătălin MUNTEANU, Dorian-Laurenţiu FLOREA
Published 2014-11-01