Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers

by Ann Tresa Sebastian, Bhagya Lal, J. Anupama, Jee Varghese, Aleena Agnus Tom, Eslavath Rajkumar, Allen Joshua George, Sundaramoorthy Jeyavel, Vijyendra Pandey, Maria Wajid, Romate John
Published 2021-01-01