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Alshreef, M.A
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Alshreef, M.A
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Analyzing the Influence of eWOM on Customer Perception of Value and Brand Love in Hospitality Enterprise
by
Alrefae, W.M
,
Al-Saify, H.N
,
Alshreef
,
M.A
,
Elsayed, M.A.S
,
Elshawarbi, N.N
,
Hassan, T.H
,
Helal, M.Y
,
Saleh, M.I
,
Salem, A.E
,
Tatiana, P.
Published 2023
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Related Subjects
brand love commitment
brand love intimacy
brand love passion
customer loyalty
fast-food restaurant
hedonic value
hospitality industry
utilitarian value
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