WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYIN...

by Alfian Budi Primanto, Basu Swastha Dharmmesta
Published 2019-05-01

A Study of The Best Selling Smartphone in The Two Biggest Marketplace in Indonesia

by Alfian Budi Primanto, M Khoirul ABS, Afi Rahmat Slamet
Published 2018-03-01

PERLUKAH PENDAMPINGAN TERHADAP PELAKU UMKM DALAM MEMANFAATKAN MEDIA SOSIAL SEBAGAI SALURAN PEMASARAN STRATEGIS?

by Alfian Budi Primanto (Universitas Islam Malang - Indonesia), Fahrurrozi Rahman (Universitas Islam Malang - Indonesia)
Published 2019-11-01